Tuesday, April 8, 2008

The Gaming Propaganda - Ad Wars II

In the near future, will Ad's fund development costs of games?

Back in February (February 29th 2008 @ 3:23 PM PST to be exact.) I wrote about how in-game-ad-serving companies - Double Fusion, IGA and Google-owned AdScape all will be able to sell ads in games that run on PS3.

I Declare AD WAR!!!

Well check this out, In-game advertising firm Double Fusion has announced a partnership with NCsoft (Guild Wars, Lineage) to place brands in City of Heroes to help fund ongoing development.

"Both companies feel the ad partnership will lend realism to City of Heroes, and NCsoft says it plans to use all of the ad revenue to fund further development for the game, which will still be funded chiefly by a mandatory subscription. Additionally, players may opt out of advertising."
As reported by - Leigh Alexander

Brian Clayton - City of Heroes Development Manager explained: "So beyond all of this, what benefit does leaving optional in-game advertising “on” bring to the players? Why should you not opt-out? All ad revenue dollars go directly to the further development of the game, which means more great content than ever before!"

So one might ask, "At what cost is in-game commercial propaganda?" Maybe it is the cost of being creative and to further develop new cool games for consumers. (As well to deliver subliminal creative messages to you interactively.)

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