In a industry where it seems the major music labels are getting the short end of the stick (with reported record losses). It is pretty obvious that music is being consumed by people more than ever before. Thanks to the likes of new technology and companies with visions like Jamster, Steve Jobs' iTunes and iPods. Now you are able to download and convert you music and videos to MP3, AVI and other formats, put them on your PSP, Zune, SideKick, and even Xbox 360 and run with them.
Within the great interactive new-media world, indie and unsigned artist are able to take control of their music sales without owing the middle man or the loan shark labels tons of money. Not only are artist able to control sales, they are able to communicate with their audience unlike ever before.
Take Broadtexter.com (www.broadtexter.com) for example,
If you are a music artist, a fashion icon, model with sex appeal, or just have something you thank you can create a mobile fan club with, then this mobile sms and mobile media is the one for you.
No need for fans to send you fan mail with envelopes & posted stamps, have them text you (live mobile to online & mobile to online chat sessions) and send mobile fan pix, be bff's with your fans. Create your own broadtexter page viewable as a widget or desktop application, and on your mobile phone.
Create real-time text alerts of shows, events, guess appearances. You can even schedule your alerts or even regionalize them for specific area like New York City, NY or even Culver City, CA all from your account online or right from your own phone.
So get silly and mobilize your fan club and stay connected with your fans. Its so Free.
OH! and if your not a music artist please do not fret because Broadtexter is still built around fans wanting to stay up on their artist. You can join your favorite artist fan club and stay in contact with them and not thier P.R. agency or someone pretending to be them. Share real-time pictures and real-time chats with artist and other fan club members.
(Don't worry folks, no one will ever get your mobile number. It's kept private from both fans and artist.)
So their you have it people. My mobile pick of the day.
SHOUT OUT!
I have to give a shout out to Tonya for her insider blog on the underground music and up coming artist called THEEARGASM (http://theeargasm.blogspot.com).
Recommended move for tonight - The Five Heartbeats
Tuesday, March 25, 2008
How inde music artist keep it mobile
Tuesday, February 26, 2008
Why are music labels so afraid to partner together with p2p file-sharing music sites?
In an industry where CD’s are not selling, and online purchases including downloading is a daily part of most middle to working class lifestyles. Why are the music labels not investing in partnering with p2p file-sharing music sites?
One might say it’s due to greed; others might say its due lack of clout/monopoly, loss of business model, etc. But this form of music p2p file sharing has been somewhat revolutionized by Steve Jobs iTunes. Yet after over 50 million iTunes Store customers and iTunes having sold over four billion songs, illegal p2p file sharing still out ways purchasing. As Jitendra Mudhol responded to my similar linkedin.com question:
- In general, P2P model itself lends to almost free music and instantaneous distribution; so new business models of monetization are needed which record labels are incapable of coming up with। In this world, they are less and less significant.
But why are label incapable of coming up with a similar idea? Is it hard to imagine a service fee (similar to that of a water or electric bill) for unlimited quality p2p music with out viruses, cookies nor spam?
Imagen a legal p2p accessibility to unlimited amounts of music & video downloads with the ability to purchase concert tickets and user comments; ability to share pre-approved music & video uploads by fans, indie and unsigned artist.
It seems as though p2p sites understands this need by online consumers. I guess it’s true what they say; you can not teach old dog’s new tricks. So while the old dog (aka Music Labels) continues to bark and snarl at the constant popping up of p2p music sites and their consumers, they are not realizing that they are losing their voice and eyesight of what the consumer really wants.
I would like to thank all of those whom responded to my linkedin.com question.
-Shout outs to Jitendra Mudhol, Bruce Kane, and Charlie Greenbacker.
Recommended move for tonight – David Chappelle's Block Party
